Internet is more and more becoming a commercialization platform. If you are selling something on your website, you still want Google (or ChatGPT for that matters) to expose customers to your product. The gate is the actual delivery of the product is behind a purchase/signup.
Google and others want to control the entire customer journey, to the point the your website is simply a way to pass metadata to them. They are actually achieving this!
this kills the entire internet vibe of the 90s, early 2k
this kills the entire internet vibe of the 90s, early 2k