Some quick feedback - your top two screenshots are absolutely generic: city map, and then featured locations. If you're about the routes, then maybe lead with the other two screenshots and more like those.
I would forget UGC for a long while yet. Just commit to seeding/curating routes yourselves. If you want to involve influencers, generate the routes based on their travel blogs or comments and then link back to them. Saves them doing any work on what will be a wasteland app to start with.
I would forget UGC for a long while yet. Just commit to seeding/curating routes yourselves. If you want to involve influencers, generate the routes based on their travel blogs or comments and then link back to them. Saves them doing any work on what will be a wasteland app to start with.