I think the idea is that you can launder your team or product AI spend through your AWS account. This matters in Enterprise. It looks like the difference with Bedrock is that you access more "Claude platform" stuff than just the model.
More charitably, this lets an org heavy on AWS use their existing IAM / SSO / Finops processes to manage Claude stuff, this is genuinely helpful when otherwise you have to go thru several teams and build out whole new rails to adopt.
More charitably, this lets an org heavy on AWS use their existing IAM / SSO / Finops processes to manage Claude stuff, this is genuinely helpful when otherwise you have to go thru several teams and build out whole new rails to adopt.