Based on research, a significant majority of podcast listeners—up to 94%—multitask while tuning in, with about 59% doing so regularly. Podcasts are often chosen because they allow listeners to consume content while their hands and body are occupied with other tasks.
Based on research, a significant majority of podcast listeners—up to 94%—multitask while tuning in, with about 59% doing so regularly. Podcasts are often chosen because they allow listeners to consume content while their hands and body are occupied with other tasks.
But even 6% to 41% of the market is still alot.