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Comment by sysreq_
Ironically legalization has done more to reduce weeds popularity than any ad campaign. The old-school California medical system was honestly much better than what we see now though. Rather than moving marijuana to an alcohol type model, I wish they had moved alcohol to a medical marijuana one instead. Quick doctors appointment every 6-12 months on an opt in basis - just a check up to make sure you are partaking responsibly. America loves to make things a binary; all or nothing.