I grew up in a post soviet country. To me Costco, has perfected the soviet ideal of shopping more than any soviet economy ever could.
In a Costco, we are all equal. I could be shopping for the same set of beige slacks right next to the CEO of a multi-million dollar company and never know it. We'll own the same Waterpik. Identical towels. Our lawn furniture will look the same.
Everything is purchased at a fair price. And we know it's a fair price because it's Costco. The workers are happy because they are given a fair wage and respect by an executive team that doesn't think they're better than them.
Yes, you have to admit to yourself that a certain part of shopping at Costco is rejecting iconoclasm. You must be okay being part of a crowd. But the other side of that - are you able to surrender? Can you deny yourself when you find something that is legitimately good? Must you be different to the point of self-detrimental?
So yes, I will go to a store that has better olive oil or coffee or oranges. But how can you not love Costco?
In a Costco, we are all equal. I could be shopping for the same set of beige slacks right next to the CEO of a multi-million dollar company and never know it. We'll own the same Waterpik. Identical towels. Our lawn furniture will look the same.
Everything is purchased at a fair price. And we know it's a fair price because it's Costco. The workers are happy because they are given a fair wage and respect by an executive team that doesn't think they're better than them.
Yes, you have to admit to yourself that a certain part of shopping at Costco is rejecting iconoclasm. You must be okay being part of a crowd. But the other side of that - are you able to surrender? Can you deny yourself when you find something that is legitimately good? Must you be different to the point of self-detrimental?
So yes, I will go to a store that has better olive oil or coffee or oranges. But how can you not love Costco?