That's what happens when "family farms" rely on a large industrial complex and grow a mono-culture that doesn't have uses other than canning.
It was an easy, steady cash-positive business until it wasn't. If those farmers thought what is final product and who benefits from it most, they'd grow diversified crops to sell locally, which many California family farms do.
It was an easy, steady cash-positive business until it wasn't. If those farmers thought what is final product and who benefits from it most, they'd grow diversified crops to sell locally, which many California family farms do.