Comment by DrewADesign

While the author does mention the barriers to adoption, the premise— Apple was waiting for people to do something, but people weren’t doing it— subtly casts Apple as a passive entity in this scenario. The solution seems to be presented as Apple stepping in to make up for Developers’ inaction. If it’s been 14 years and there’s been very little adoption, this is clearly a UX problem. How many small venues or libraries have developers, let alone developers that do enough Apple-specific development work to have an Apple Developer account? In 14 years they couldn’t come up with an alternate solution? Maybe a less expensive administrative version of a developer account? It’s not users jobs to sell themselves on Apple’s products.