It really seems like a great use case for dynamic pricing.
For $27.99 I can usually get MLB tickets people are dumping last minute (face value starts a few dollars higher) and can always get AAA baseball tickets for less than that.
That dynamism to the pricing helps a lot of people get into the door to those events and I'm sure it helps them milk additional profit out of very interesting games.
I know you say it's the studios setting the price. Why do they seem indifferent to the impending bankruptcy of theaters?
For $27.99 I can usually get MLB tickets people are dumping last minute (face value starts a few dollars higher) and can always get AAA baseball tickets for less than that.
That dynamism to the pricing helps a lot of people get into the door to those events and I'm sure it helps them milk additional profit out of very interesting games.
I know you say it's the studios setting the price. Why do they seem indifferent to the impending bankruptcy of theaters?