Comment by Joel_Mckay

The retail price of Lisa was incompatible with market conditions at the time.

https://youtu.be/1kshrfvkLZE?si=SN1iGZ5kvUEOo6r6&t=218

While Jobs thought it wasn't going to work, a lot of folks on Apples board disagreed at the time. A controversial character at times, yet both Jobs and Woz provably understood their customers better than most. =3