You assume that other people can simply bring bottled water to market & compete with discoverability and access to customers with established players?
Or is your point that all people in a market with leaded water should be paying $100 for pure water because it is inherently worth that much per the market.
Or is your point that all people in a market with leaded water should be paying $100 for pure water because it is inherently worth that much per the market.