That can make sense (opinions differ) for individuals, but it's not like the company is advertising with "we get you there at 1.2x legal speed". They're not competing on that; they're not choosing to do this on purpose like an individual might choose to speed (for example because of economic incentives if their hourly price is high)
If they were, then it makes sense to fine them to some multiple of the benefit they got from this advertising tactic, but as it is, I don't see why it should be different from anyone else's ticket. The company isn't likely to enjoy a flood of this administrative work, besides the cost of the actual fines, so they'll work to minimise them anyway
If they were, then it makes sense to fine them to some multiple of the benefit they got from this advertising tactic, but as it is, I don't see why it should be different from anyone else's ticket. The company isn't likely to enjoy a flood of this administrative work, besides the cost of the actual fines, so they'll work to minimise them anyway