It's not the effort or the lack thereof here that's the issue, but rather the message you're sending by using slop tools to create the design of the advertisement of your research. It looks cheap.
I'm sure that, at first glance, many more people would take this much more seriously had the authors gone with a style-less HTML page or something, and that'd require _less_ effort, not more.
I'm sure that, at first glance, many more people would take this much more seriously had the authors gone with a style-less HTML page or something, and that'd require _less_ effort, not more.