Comment by Jataman606

I think guitars market is kind of exception because it is pretty normal for guitar players to search for "guitar like fender but cheaper". There are tons of reddit/forum discussions about this and those small brands are actually very well known in community, because majority of guitar players play on cheap instruments. Youtuber Phillip Mcknight often talked about that cheap guitars move in ridiculous volumes compared to more expensive ones like Gibson or Fender.