It's interesting/non-intuitive to me that parents would be worth less than non-parents. I wonder: is that because they actually tend to spend less, or is it because more of the clicks are accidental ones, from when the kids get handed the phone?
But I guess that would apply more to display ads than to search ones, so I'm not sure. Confusing.
But I guess that would apply more to display ads than to search ones, so I'm not sure. Confusing.