Comment by allmakebelieve

Completely agree - the blog has to offer value on it's own. I As a reference, the Kissmetrics blog is probably one of the best examples I've found of a blog done 'right' - I get a small rush of excitement every time a new post arrives in my inbox because I know that their content is also so insanely useful :) Far too many bloggers now write just for the sake of writing, and I wonder who exactly they're trying to help, other than themselves. Your advice is duly noted, thanks :)