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Comment by chiph

Twenty or so years ago, Levis had a program called Personal Pair (they paired with a firm/product called Intellifit) where you would step into a millimeter wave 3D scanner and get your precise measurements.

https://www.youtube.com/watch?v=G1IceHjADbQ

Which you could use to get a custom pair of jeans made just for you. This failed partly because the target market turned out to be middle-aged adults (that buy fewer pairs), and not 18-25 year olds like they were hoping. Partly over privacy concerns. Partly the ability of the factory to make jeans to that tight of a tolerance. And partly because it was promoted like it was a novelty ("Consumers love it!"). Mentioned here previously:

https://news.ycombinator.com/item?id=2444319

But with this software - the tolerances are looser, so the clothing becomes more manufacturable. And the measurements can be anonymous - you don't feel like you're stepping into a TSA scanner for everyone to see.

I hope they are able to make relationships with multiple clothing brands so shopping from home will become less hit-or-miss. The benefit to the brands is going to be fewer returns for size issues.

parent chiph 6 months ago

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