I think it basically died for general consumers because of the Canonical-only licensed software lock in, and consequent limited software support.
Snaps are hard coded to only be able to get snaps from the official Canonical-licensed store URL. Especially on Ubuntu Core, where everything can only be a snap. Even the commercial licensed version for embedding in products requires private companies to use a private space on the Canonical Snap store to distribute thier custom/proprietary software.
Absolutely no one is willing to let Canonical become the Apple Store of thier devices, especially given thier even shittier track record.
Snaps are hard coded to only be able to get snaps from the official Canonical-licensed store URL. Especially on Ubuntu Core, where everything can only be a snap. Even the commercial licensed version for embedding in products requires private companies to use a private space on the Canonical Snap store to distribute thier custom/proprietary software. Absolutely no one is willing to let Canonical become the Apple Store of thier devices, especially given thier even shittier track record.