The botique keyboard space exploded during that time, especially towards the latter half of the 10's and through the pandemic years. There were countless one-off group buys across the price spectrum all offering more interesting products, and in the last 5 years or so there's been a number of vendors offering enthusiast-level features in mass production boards (e.g. Keychron).
It's definitely not a market where one can stand still.
It's definitely not a market where one can stand still.