It was succinctly put: the top 10% of earners - those making 250k or more - do 50% of the spending. If you're a company with a product or service, are you going to cater to the 90% or the affluent 10%? Clearly the latter - so as a result the bottom 90% of the country just feels like they're "keeping up with the Joneses" all the time.
Probably a lot of hand-wavy behavioral economics here and I am sure the answer to "Why are we so sad" is more complex...
It was succinctly put: the top 10% of earners - those making 250k or more - do 50% of the spending. If you're a company with a product or service, are you going to cater to the 90% or the affluent 10%? Clearly the latter - so as a result the bottom 90% of the country just feels like they're "keeping up with the Joneses" all the time.
Probably a lot of hand-wavy behavioral economics here and I am sure the answer to "Why are we so sad" is more complex...