The people excited about it turned it into a other-shaming morality issue. That kind of behavior creates opposition. It got obviously associated by the Democratic party and thus a target for opposition for Republicans. The attention economy feeds on making people upset at each other so the fire was stoked so we have a nonsensical moral battle over renewable energy.
If you want to ruin something and turn it into a needless battle, treat it like a moral imperative and start shaming people for not agreeing with you. No better way to harm a cause you care about.
The people excited about it turned it into a other-shaming morality issue. That kind of behavior creates opposition. It got obviously associated by the Democratic party and thus a target for opposition for Republicans. The attention economy feeds on making people upset at each other so the fire was stoked so we have a nonsensical moral battle over renewable energy.
If you want to ruin something and turn it into a needless battle, treat it like a moral imperative and start shaming people for not agreeing with you. No better way to harm a cause you care about.