Comment by its-summertime

https://arxiv.org/abs/2409.06203 the study

Instructions given from the twitter thread but are probably slop:

Samsung:

Menu → Settings → All Settings → General & Privacy → Terms & Privacy → Turn off "Viewing Information Services"

LG:

Settings → General → System → Additional Settings → Turn off "Live Plus"

Settings → Support → Privacy & Terms → User Agreements → Turn off "Viewing Information"

Roku TVs (TCL, Hisense, Philips, Insignia, Onn, Sharp, and others):

Settings → Privacy → Smart TV Experience → Turn off "Use Info from TV Inputs"

Settings → Privacy → Advertising → Turn off "Personalize Ads"

Sony:

Settings → All Settings → Turn off "Samba Interactive TV"

Vizio:

Settings → All Settings → Admin & Privacy → Turn off "Viewing Data"

Amazon:

Settings → Preferences → Privacy Settings → Turn off "Device Usage Data", "Collect App and Over-the-Air Usage", "Interest-Based Ads"