These decisions always depend on the lifecycle of the product. I assume that at Basecamp’s level of maturity, where it has reached a certain saturation point and growth and usage are fairly predictable, it makes perfect sense to make a strategic decision like this and commit to a long-term bet.
Regardless, kudos to DHH and team for being so vocal about it, it's a great case study for product teams in similar lifecycle.
Regardless, kudos to DHH and team for being so vocal about it, it's a great case study for product teams in similar lifecycle.