Ask HN: Plenty of organic traffic but struggling to make sales
Hey HN,
TL;DR: I believe my traffic is healthy for my stage, but my conversion to paid is abysmal (<= 0.1%) and I'm not sure what to do about it. I'm looking for someone I can connect to professionally who might have some input.
I've got a small-in-scope freemium web app that I've had out in public for a little over a year. Current revenue is about $115/mo. I've grown organic traffic to approx 100-200 visitors per day across all landing pages. The overall conversion rate to paid though is about 0.1% over the last 6 mo. Retention in the app is similarly awful: day 2 is ~5%, and it flattens to 1% by day ~14.
To my eye, this means that the landing pages communicate enough that people want to try the app, but then the app is failing to deliver whatever they were actually looking for.
So, I suppose my main question is: what type of person should I be looking for who might be able to provide me some direction? I am a technical person with good credentials - but I don't have anyone in my professional network who has experience in this sort of thing.
TL;DR: I believe my traffic is healthy for my stage, but my conversion to paid is abysmal (<= 0.1%) and I'm not sure what to do about it. I'm looking for someone I can connect to professionally who might have some input.
I've got a small-in-scope freemium web app that I've had out in public for a little over a year. Current revenue is about $115/mo. I've grown organic traffic to approx 100-200 visitors per day across all landing pages. The overall conversion rate to paid though is about 0.1% over the last 6 mo. Retention in the app is similarly awful: day 2 is ~5%, and it flattens to 1% by day ~14.
To my eye, this means that the landing pages communicate enough that people want to try the app, but then the app is failing to deliver whatever they were actually looking for.
So, I suppose my main question is: what type of person should I be looking for who might be able to provide me some direction? I am a technical person with good credentials - but I don't have anyone in my professional network who has experience in this sort of thing.