I really dislike these "magic links" as a login procedure as you always have to switch between apps instead of just filling login / 2FA with your password manager. SMS is even worse as it's also insecure.
As an additional option, I can see the benefit for people who live in their Gmail app and don't have a password manager.
As an additional option, I can see the benefit for people who live in their Gmail app and don't have a password manager.