Even better: allow theaters to charge different prices to different movies. It's ridiculous that a big budget action movie with A-list cast costs the same to watch as a cheap indie film.
Smaller movies could get a huge boost if they cost less to see than the big franchise releases, and the difference in filled vs empty seats would really add up.
Smaller movies could get a huge boost if they cost less to see than the big franchise releases, and the difference in filled vs empty seats would really add up.