I know quite a bit about Flock, having been intimately involved in the process of evicting it from our municipality, and I don't think the distinction you're trying to draw here is meaningful. Flock will say they provide a service, one avidly sought by the actual owners of the data, to generate analysis based on that data.
They're contractually forbidden from "selling their access to it" to arbitrary parties; they can share data only with the consent of their customers, almost all of whom actively want that data shared --- this is a very rare case of a data collection product where that's actually the case.
They're contractually forbidden from "selling their access to it" to arbitrary parties; they can share data only with the consent of their customers, almost all of whom actively want that data shared --- this is a very rare case of a data collection product where that's actually the case.