It's a service problem. Every new service is a colossal headache to set up payment, remember to cancel payment if you only wanted to see the single event and have no need for the service the rest of the year, find what's playing on what when, deal with their bullshit when they add ads onto an ad-free plan that you bought only because it was ad-free, yadda yadda yadda. The suits could have had 10x as much money out of me if I could just pay one-time prices. "Sure, fork over $10 and you can have a temporary account to watch the US Open this year." I will do that. In a single month I'll pay twice the cost of a monthly NYT subscription to read online articles, maybe $0.50/pop.
But they don't offer that, they offer difficult-to-cancel ad-laden plans that don't even get you access to the content you want to see reliably (edit: and as another commenters, signs you up to in some cases multiple mailing lists--thanks, The Athletic, for having a separate mailing list for every one of your terrible sub-orgs, I deeply regret paying you a dime). I'll be sailing the seven seas as long as it's viable.
But they don't offer that, they offer difficult-to-cancel ad-laden plans that don't even get you access to the content you want to see reliably (edit: and as another commenters, signs you up to in some cases multiple mailing lists--thanks, The Athletic, for having a separate mailing list for every one of your terrible sub-orgs, I deeply regret paying you a dime). I'll be sailing the seven seas as long as it's viable.