Why not? That continent is not their target audience.
It probably wasn't worth the effort to block foreign countries just from random unnecessary compute cost to serve a site to them, but when those countries start being serious about penalties you could face for serving their residents? Now it's justifiable to block non-US countries.
It probably wasn't worth the effort to block foreign countries just from random unnecessary compute cost to serve a site to them, but when those countries start being serious about penalties you could face for serving their residents? Now it's justifiable to block non-US countries.