It's frustrating that the only suggestion the experts interviewed have here is essentially blue-washing woman-dominated jobs. "For instance, many health care jobs could be framed as roles requiring the strength to lift people. Preschools could highlight the need for teachers who serve as positive male role models." Just reads as that one SMBC comic - "how can we make math pink?" As if the only way they can understand people is through the most shallow stereotypes.
Yeah, you can totally fix the imbalance in the nursing sector by showing ads with a bunch of male nurses driving monster trucks into the ICU and crushing energy drink cans on patients' foreheads! Or have a cowboy ride his horse into the preschool, smoking a cigarette that he lights by dragging a match across his own thick stubble! This isn't a structural problem, it's just a question of marketing!
Yeah, you can totally fix the imbalance in the nursing sector by showing ads with a bunch of male nurses driving monster trucks into the ICU and crushing energy drink cans on patients' foreheads! Or have a cowboy ride his horse into the preschool, smoking a cigarette that he lights by dragging a match across his own thick stubble! This isn't a structural problem, it's just a question of marketing!
Insulting.