> 1. Give massive preferential treatment to women during university
"Some schools are trying to attract male applicants by improving their sports programs; others invest more heavily in buying boys’ email addresses or give incentives to boys that they do not offer to girls — such as free stickers or baseball caps — for filling out information on the school website. Marketing materials are sometimes designed to speak specifically to young men. Heath Einstein, dean of admission of Texas Christian University in Fort Worth, recalls fondly a pamphlet known internally as the “bro-chure,” which featured shots of the football team, a rock climber and a male student shoving cake in his mouth. But the easiest way for many competitive schools to fix their gender ratios lies in the selection process, at which point admissions officers often informally privilege male applicants, a tendency that critics say amounts to affirmative action for men."
"Some schools are trying to attract male applicants by improving their sports programs; others invest more heavily in buying boys’ email addresses or give incentives to boys that they do not offer to girls — such as free stickers or baseball caps — for filling out information on the school website. Marketing materials are sometimes designed to speak specifically to young men. Heath Einstein, dean of admission of Texas Christian University in Fort Worth, recalls fondly a pamphlet known internally as the “bro-chure,” which featured shots of the football team, a rock climber and a male student shoving cake in his mouth. But the easiest way for many competitive schools to fix their gender ratios lies in the selection process, at which point admissions officers often informally privilege male applicants, a tendency that critics say amounts to affirmative action for men."
https://www.nytimes.com/2023/09/08/magazine/men-college-enro...