I think Apple's self-image of being the epitome of design actually acts against them. Leads to monstrosities like Liquid Glass kinda vandalizing random parts of the UI in small ways that I intuitively read as "they are anti-anti-aliasing" not "they added cool refraction effects." It used to be you'd see something in a well-chosen color, now it is just a muddy kind of greyish brownish whatever.
I'd like to see them make some costly signalling to indicate that they are going to turn it around like maybe buy two Superbowl ads in a row and let the CEO make a personal apology.
Isn't going to happen because the competition is Microsoft and Intel and Dell who won't hold them accountable and it is just too easy to turn reject iPhone chips into netbooks in 2026.
I'd like to see them make some costly signalling to indicate that they are going to turn it around like maybe buy two Superbowl ads in a row and let the CEO make a personal apology.
Isn't going to happen because the competition is Microsoft and Intel and Dell who won't hold them accountable and it is just too easy to turn reject iPhone chips into netbooks in 2026.