Comment by Coeur

This seems to be part of a type of brand marketing where a brand claims it has invented something, but the only thing that ever exists of significant economic value is the attention raised by the promo video / article. Not the thing/service.

Examples:

- Samsung safety truck https://www.youtube.com/watch?v=6GNGfse9ZK8

- Citroën motion sickness glasses https://www.youtube.com/watch?v=Aco63dlq_WE

- Amazon Prime Air https://www.youtube.com/watch?v=2AVVTBmtDdo

- IBM Smart Ads https://www.youtube.com/watch?v=vbEMVdzXiCY (implies they created lots of ad posters, but they only made 3 posters for this video)

- Lexus Hoverboard https://www.youtube.com/watch?v=TFf7Meqkim8

I wonder if there is a term for this. "Vaporware marketing"?