Comment by pwr1

Yep. If your product needs me to install an app for a one-off thing, you've probably already lost me.

The crazy part is how many teams still treat the web as the demo and the app as the “real” product. For a lot of stuff it's the opposite now.

I know there are edge cases, but most of the time “download our app” just means “please care way more about our product than you currently do.”