Drop ran into the problem every other high quality retailer/manufacturer did before it, when you sell good enough stuff, you don't get repeat business fast enough because the original is still working, and eventually fail due to lack of new buyers to sustain the business.
I'm still using my Drop CTRL keyboard from 2018. I haven't bought another keyboard since then because it's a good keyboard.
Going through my order history, everything I've bought from their early days are still in use or usable. Keycaps. Mics. Pocket knives. A leather belt. Titanium reusable straws. A couple of headphones and DAC/amps. Ultralight camping/hiking gear.
There hasn't been any reason I needed more of those things I already had, so unless Drop continuously expanded its customer base or product offerings, there wasn't a strong case for repeat business. Then the quality and uniqueness of their offerings dropped and I had even less reason to buy from them.
I don't know what the solution is for survival for retailers and manufacturers offering long lasting products, but I really hope someone figures it out because I really don't like how the world is racing towards disposable low quality junk. But disposable products leads to repeat business.
I'm still using my Drop CTRL keyboard from 2018. I haven't bought another keyboard since then because it's a good keyboard.
Going through my order history, everything I've bought from their early days are still in use or usable. Keycaps. Mics. Pocket knives. A leather belt. Titanium reusable straws. A couple of headphones and DAC/amps. Ultralight camping/hiking gear.
There hasn't been any reason I needed more of those things I already had, so unless Drop continuously expanded its customer base or product offerings, there wasn't a strong case for repeat business. Then the quality and uniqueness of their offerings dropped and I had even less reason to buy from them.
I don't know what the solution is for survival for retailers and manufacturers offering long lasting products, but I really hope someone figures it out because I really don't like how the world is racing towards disposable low quality junk. But disposable products leads to repeat business.