Comment by nickloewen

I used to flip the link syntax all the time too. What finally helped me to remember it was noticing how I write links in plaintext emails.

In email, I naturally write things like "...on the example website (www.example.com)..."

Markdown keeps those () in the same place, and just adds the [] so you can delimit the visible text: "...on the [example website](www.example.com)..."