I think executives are excited about AI because it confirms their worldview: that the work is a commodity and the real value lies in orchestration and strategy.
It doesn't help that the west has a clear bias wherein moving "up" is moving away from the work. Many executives often don't know what good looks like at the detail level, so they can't evaluate AI output quality.
It doesn't help that the west has a clear bias wherein moving "up" is moving away from the work. Many executives often don't know what good looks like at the detail level, so they can't evaluate AI output quality.