Comment by jbkring

Totally agree. Which is why I wrote this post myself. I can only hope that my approach to the pain point felt 'honest', and that the content of my post was HN-worthy. We are absolutely not saying that you should outsource your entire social media presence. What we are saying is that consistency over time matters. If I wrote a post like this every day, Scripted would never ship another feature again. So I don't. I write a post like this every couple of weeks. But if we only posted every couple of weeks, a prospective client might show up to our blog, see that we hadn't posted anything recently, and think "I wonder whether they'll be as lackadaisical about customer service as they are about their blog". So we fill the gaps in our 'technical, corporate blog' with simple but engaging outsourced content. We allow you to 'set it and forget it', so that you only have to think about your blog when some crazy new topic pops into your head, and you can't control the urge to fervently hammer away at your typewriter.