We can have that discussion, or we can have the more interesting discussion of just how much big corporate intellectual property, franchises, and brands have their hooks in pop culture.
Big IP is strong arming OpenAI, Suno, and all the rest.
It'll be interesting to see whether creators at the bottom of the pyramid can effectively create new brands and IPs at a fast enough rate to displace the lack of being able to use corporate IP.
I also think the lawyers at the MPAA, RIAA, gaming industry, etc. will ultimately require all of social media to install VLMs to detect if their properties are being posted. Forget generation - that's hard to squash - they'll go directly to Instagram, TikTok, YouTube, and Reddit and force them to obtain licenses to their characters and music. We'll see cable TV era "blackouts" when a social network has to renegotiate their IP license.
People really wanted to use Sora for about a week. After the app/model debuted, they lost the ability to generate IP within the first week. The interest faded almost immediately. The same thing happened with Seedance 2.0.
People want to generate IP.
edit: clarity
Big IP is strong arming OpenAI, Suno, and all the rest.
It'll be interesting to see whether creators at the bottom of the pyramid can effectively create new brands and IPs at a fast enough rate to displace the lack of being able to use corporate IP.
I also think the lawyers at the MPAA, RIAA, gaming industry, etc. will ultimately require all of social media to install VLMs to detect if their properties are being posted. Forget generation - that's hard to squash - they'll go directly to Instagram, TikTok, YouTube, and Reddit and force them to obtain licenses to their characters and music. We'll see cable TV era "blackouts" when a social network has to renegotiate their IP license.
People really wanted to use Sora for about a week. After the app/model debuted, they lost the ability to generate IP within the first week. The interest faded almost immediately. The same thing happened with Seedance 2.0.
People want to generate IP.
edit: clarity