This announcement is pretty sad. If you're wondering why Apple is an IT department nightmare, this announcement is more of a confession. Today your corporate MacBook can have ... preinstalled software! And user groups (for the Apple store and iCloud).
Wait, there's more!
> In addition, customers can now set up business email, calendar, and directory services with their own domain name for seamless and elevated communication and collaboration.
Wow, a custom domain name!
> Apple Business enables automated Managed Apple Account creation for new employees through integration with an identity service provider, including Google Workspace, Microsoft Entra ID, and more.
In the year 2026, I can finally start logging into my corporate laptop with my corporate ID. Wow!
Them stapling on the announcement of advertisements for Apple Maps is especially hilarious. I don't think the people managing fleet devices at a corporation are the same people who are interested in setting their location ad strategy. But Apple saw they had two vaguely business-y things at the same time and thought they would really hit it off together.
I have to imagine that the Apple Neo is heavily aimed at volume sales - low level white collar workers and education. These features seem to be hastily assembled to meet the needs of these potential buyers.
Wait, there's more!
> In addition, customers can now set up business email, calendar, and directory services with their own domain name for seamless and elevated communication and collaboration.
Wow, a custom domain name!
> Apple Business enables automated Managed Apple Account creation for new employees through integration with an identity service provider, including Google Workspace, Microsoft Entra ID, and more.
In the year 2026, I can finally start logging into my corporate laptop with my corporate ID. Wow!
Them stapling on the announcement of advertisements for Apple Maps is especially hilarious. I don't think the people managing fleet devices at a corporation are the same people who are interested in setting their location ad strategy. But Apple saw they had two vaguely business-y things at the same time and thought they would really hit it off together.
I have to imagine that the Apple Neo is heavily aimed at volume sales - low level white collar workers and education. These features seem to be hastily assembled to meet the needs of these potential buyers.