> Why this is happening. Two forces are slowing agentic commerce, according to Leigh McKenzie, director of online visibility at Semrush: infrastructure and trust. Real-time catalog normalization across tens of millions of SKUs is a decade-scale problem Google already solved with Merchant Center, and consumers still default to checkout flows they trust — Apple Pay, Google Wallet, and Amazon one-click.
It turns out when you step outside of “hard tech” problems like building GPT6 there are all of these details others have solved already. E-commerce has been optimized to the last decimal point for the last 30 years.
OpenAI is new to it, and if I had to guess, not that interested in getting good at it.
> Why this is happening. Two forces are slowing agentic commerce, according to Leigh McKenzie, director of online visibility at Semrush: infrastructure and trust. Real-time catalog normalization across tens of millions of SKUs is a decade-scale problem Google already solved with Merchant Center, and consumers still default to checkout flows they trust — Apple Pay, Google Wallet, and Amazon one-click.
It turns out when you step outside of “hard tech” problems like building GPT6 there are all of these details others have solved already. E-commerce has been optimized to the last decimal point for the last 30 years.
OpenAI is new to it, and if I had to guess, not that interested in getting good at it.