"Serving ads" is just the commercial application. All of the infrastructure used to harness (coordinate? co-opt?) the attention of the many and direct it toward some desired aims will surely end up being a tremendously transformative social capability.
Hard to see the upside for humanity as we've understood it to date, but its definitely going to be more impactful than just making a buck.
Hard to see the upside for humanity as we've understood it to date, but its definitely going to be more impactful than just making a buck.