Comment by jmitcheson

It's probably related to a recent change in policy - http://www.kickstarter.com/blog/kickstarter-is-not-a-store

"-Product simulations are prohibited. Projects cannot simulate events to demonstrate what a product might do in the future. Products can only be shown performing actions that they’re able to perform in their current state of development.

-Product renderings are prohibited. Product images must be photos of the prototype as it currently exists."