The response from Ofcom doesn’t stand up to scrutiny.
If you are to sell a toy in the UK you must be a British company. (and must pay VAT and comply with British safety standards).
If a consumer buys from overseas and imports a product then they do not have British consumer protections. Which is why so much aliexpress electrical stuff is dangerous (expecially USB chargers) yet it continues to be legally imported.
Just, no british retailer would be allowed to carry it without getting a fine.
If you are to sell a toy in the UK you must be a British company. (and must pay VAT and comply with British safety standards).
If a consumer buys from overseas and imports a product then they do not have British consumer protections. Which is why so much aliexpress electrical stuff is dangerous (expecially USB chargers) yet it continues to be legally imported.
Just, no british retailer would be allowed to carry it without getting a fine.