I disagree with this. I've worked with amazing "ideas guys" who just cranked out customer insights and interesting concepts, and I've worked with lousy ones, who just kinda meandered and never had a focused vision beyond a milquetoast copy of the last thing they saw. There's a real skill to forming good concepts, and it's not a skill everyone has!
I disagree with this. I've worked with amazing "ideas guys" who just cranked out customer insights and interesting concepts, and I've worked with lousy ones, who just kinda meandered and never had a focused vision beyond a milquetoast copy of the last thing they saw. There's a real skill to forming good concepts, and it's not a skill everyone has!