Basically, the volatility of their algorithm and the opaqueness of it means that any small business that is getting >80% Google-referred traffic is in for a tough time if they're marked as bad. And mistakes happen. Say:
* A canonical tag that shows up due to a bug. Dead.
* Industry terms that appear duplicative to the NLP parser. Dead.
* Too-diverse content. Lower rankings, but functionally dead.
There's tons more, but I'm not a practitioner of SEO.
* A canonical tag that shows up due to a bug. Dead.
* Industry terms that appear duplicative to the NLP parser. Dead.
* Too-diverse content. Lower rankings, but functionally dead.
There's tons more, but I'm not a practitioner of SEO.