for smaller start ups, it's easier to go through one provider (OpenRouter) instead of having the hassle of managing different endpoints and accounts. you might get access to many more users that way.
mid to large companies might want to go directly to the source (you) if they want to really optimize the last mile but even that is debatable for many.
for smaller start ups, it's easier to go through one provider (OpenRouter) instead of having the hassle of managing different endpoints and accounts. you might get access to many more users that way.
mid to large companies might want to go directly to the source (you) if they want to really optimize the last mile but even that is debatable for many.