Non big tech solutions don't need billion dollar's worth of marketing. In fact I don't recall ever seeing an ad for tiktok and yet it is humongous.
Non big tech solutions need solid UI and UX that does not assume your average user can balance a binary tree, know what is a private key and how to safely back it up (other comments brought up this exact issue) or even knows what a "static website" means. Non big tech solutions need to give non technical users (read: the overwhelming majority of humanity) a good onboarding experience that does not involve learning ten new jargons and acronyms. Non big tech solutions need to know they have a limited strangeness budget [1] and should only spend it on places it matters. Non big tech solutions need to start actually cater to the unwashed masses before being befuddled by them choosing to stay on mark zuckerberg's platforms instead.
Non big tech solutions need solid UI and UX that does not assume your average user can balance a binary tree, know what is a private key and how to safely back it up (other comments brought up this exact issue) or even knows what a "static website" means. Non big tech solutions need to give non technical users (read: the overwhelming majority of humanity) a good onboarding experience that does not involve learning ten new jargons and acronyms. Non big tech solutions need to know they have a limited strangeness budget [1] and should only spend it on places it matters. Non big tech solutions need to start actually cater to the unwashed masses before being befuddled by them choosing to stay on mark zuckerberg's platforms instead.
[1] https://steveklabnik.com/writing/the-language-strangeness-bu...