Comment by bluepeter

British aristocracy has been pronouncing their own surnames wrong for centuries on purpose. Cholmondeley is "Chumley" Featherstonehaugh is "Fanshaw." If you read it phonetically you mark yourself as an outsider. The misstake is the membership card. (Heck, even in Portland we locals hear about misprouncing Couch St probably every year in local press as some bar for membership to our own locals only vibe.)