When an SVP asks you to do something in a mass email, it's very much optional. Dave Treadwell is an SVP, his org is likely in the 10's of thousands, there is no way to even have a mandatory meeting for that many people.
My SVP asks me to do things all the time, indirectly. I do probably 5% of them.
My SVP asks me to do things all the time, indirectly. I do probably 5% of them.